A mobile app for your retail store has many benefits. It’s fun, you can create loyalty programs, and it seems like every store has one these days. These 5 reasons will give you more information on why you should consider an app for your retail business.
In 2017, nearly 25% of online purchases were made with smartphones or tablets. This statistic tells us that there is an incredible appetite for shopping via smartphones, and if you own a retail store you’d do best by feeding this appetite.
Of course, this isn’t the only reason you should build a mobile app for retail stores. An app can provide innumerable benefits, so we’ll just provide 5 reasons why you should create your own mobile app below.
1. You Have to Keep Up with the Jones
This maybe seems like a reductive reason to do anything, but all your competitors are building mobile retail apps, so you should too. It’s not just big-box retailers, either. Even small-to-midsize retailers are hopping on the trend.
And a consumer is going to pick the retailer with the most convenient purchasing experience. And since there are now 4.77 billion smartphone users, a mobile app will win out.
2. It Boosts Customer Loyalty
With a mobile app, you can create new sales opportunities. You can provide exclusive in-app discounts on purchases, and send push notifications to customers to give them coupons or tell them about sales and new products.
If they like your company, they’ll appreciate the gesture. As long as you don’t overdo it.
3. It Increases Customer Convenience
A mobile gives customers a direct channel to your store. And with it, they can search your inventory directly without having to use Google or try to navigate your website on their web browser.
With a mobile app, you can completely control the digital environment your customers are using to interact with your brand.
4. They’re More Fun to Use
If you’ve ever tried to use a poorly optimized website on a mobile device, you know how frustrating it can be to navigate. The menu bars are too small, the hyperlinks are hard to press, and you have to scroll through portions of the website that are too big for your screen.
With mobile app development, you can avoid all of this. You can also make the experience much more immersive, adding music, responsive sounds, and vibrations for different buttons.
They can also be used to enhance the customer experience even when they’re inside your store. For example, you could program the app so that they can make in-store purchases through the app and scan items to figure out product prices and other information.
5. They Can Help Employees, Too
Lastly, a merchandising app for your store can be used to organize your employees. With an app built just for employees, your workers can talk with each other more easily, delegating tasks and managing responsibility.
They can also monitor inventory, send pictures of store displays, and clock in and out of their work shifts.
Want to Build a Mobile App for Retail Stores?
Now that you understand how a mobile app for retail stores can benefit your business, all you need to do is build it. This is, admittedly, a difficult task. If you need advice or tips for developing your mobile app, you may want to consider checking out the app section of our website.
Whether you need development tips or inspiration from other top apps, our website has it all.