Ecommerce for Mobile: What You Need to Know
According to research and statistics, 30% of all online purchases now happen on mobile phones. What does this have to do with your business? It is important to know that 90% of 1 million mobile users are your potential customers. As such, if you fail to provide a good mobile version of your website, half of this market is out of your reach.
As a business owner, there are orders to fulfill and the need for your consumers to always have a great buying experience. Of course, you also need to drive profits. Mobile devices have become an integral part of consumer purchasing habits. This trend should not be ignored, especially by new businesses.
There was a time not so long ago when many websites had a separate mobile and desktop website, each on its’ own domain name. This progressed to responsive sites, and apps, but is it really worth spending a fortune on Ecommerce mobile app?
If you are looking to make a change now or even in the future, find out the statistics or market directions, here are the important facts about Ecommerce for mobile that you should know:
The Answer Lies in Google Analytics
When it comes to Ecommerce for mobile, Google Analytics is a great tool to give you insight into what customers are doing on your site. This is a tool that will also enable you to keep up with all the latest trends and incorporate them into your business. It is important to track the total number of visitors to your website across various devices such as desktops, laptops, tablets, and mobile phones.
The following will help you to understand customer behavior and how better to reach the target market.
Things to Consider for a Better Mobile Experience
- Layouts and Needs
An mobile site means that you will be presenting your information with a smaller screen. Therefore, the failure or success of it will entirely depend on the proper use of this limited space. If you have been in business for long, you know what customers ask for the most, it should be easy for them to find on mobile devices.
- Sign up and check out processes
Shopping on any mobile platform should be pretty simple. No one wants a long checkout or signup processes. As such, it is important to always have options. For instance, users should always be allowed to choose between signing in with their social media and email accounts or signing in as a guest. Also, it is important to ensure that an add to cart button can easily be found at all times.
- The type of content
It is very important to keep things as simple as possible. When someone accesses your site via mobile, always have an objective of what you want. As such, your content should be clear, simple and precise. It should successfully guide the site’s visitors through all processes. Avoid a cluttered and confusing layout. The simpler it is, the better for your user.
Needless to say, your mobile site should not have tabs running across the screen like a desktop. This will take up a lot of space and prevent you from displaying the content that you really need. Instead, opt for a drop-down menu.
- Cross Platform Compatibility
There are a variety of different mobile devices across the market. As they are different in size and features, it is important to ensure that your Ecommerce mobile application works across all platforms. While this is a challenging task to accomplish, users should always come first. Avoid layouts that do not allow customization and only settle for those that are highly flexible.
- Design it for touch
There is nothing more annoying than a user trying to click on a particular button and then they end up clicking on something entirely different. They have to wait for the loading process to complete, go back and start all over again. As such, when designing your mobile experience, consider designing it for touch, not just for the mouse and keyboard.
- Click triggers
The use of click triggers such as guarantees, privacy policies, and free shipping offers are the best way to increase your sales. These triggers usually appear next to your call to action and generally assure the customer that you are a highly reputable online seller. Couple that with known trust factors, a branded domain name, and solid reviews and you have a recipe for success.
Mobile ecommerce is booming and now is a great time to get started. Learn to build trust with all of your visitors and provide them with great service. Mobile is now. Period.