When it comes to search on the mobile devices, it needs some complications compared to search on the desktop or laptop. Today as a professional blogger we all need to have mobile-friendly features in our blog or website. Now Google took a step for it and rolled out their mobile-friendly update started from 21st April 2015. This update is expanding the use of mobile-friendliness as a ranking signal.
What the New Google Update Brings?
- Affects search rankings on mobile devices
- Shakes search results in all languages
- Relates to single pages, not whole website
When we talk about surf the internet on mobile devices, this is must provide the most relevant and timely results to the users, no matter you are providing information to the users on web pages or apps. Today the number of mobile devices users is rapidly increasing, and this Google update is rolled out to treat those users.
Google has updated their algorithms to adapt the mobile-friendly usage patterns by introducing two importing changes that give the mobile users better using experience.
More mobile-friendly websites in search results
This effect will display only mobile friendly websites in Google’s search results in all languages worldwide.
- Know is your Site Mobile-Friendly or Not
- Get the Mobile Usability Report to solve mobile usability issue
More relevant app content in search results
Other than web pages Google started using information from the indexed apps based on the data collected by their signed-in users who have the app installed. In results, Google may not surface content from indexed apps more conspicuously in the search.
How Mobile-Friendly update effect Fortune 500 Websites?
After this update, Google started avoiding not mobile friendly websites in their search results and more than 40% Fortune 500 websites are affecting after the recent update. TechCrunch reported.
Google also putted some FAQs for webmasters to know more about the update. They added the publishers or webmasters may not see an instant effect on their websites but after a week or later when all of their pages indexed.
Why Google has to Roll out the Mobile-Friendly Update
As discussed above the use of mobile devices is rapidly increasing in the United States and worldwide, Wikipedia says something important about the use of mobile phone in USA:
- Country: USA
- Ranking: 03
- Mobile Phone users: 327,577,529
- Population: 317,874,628
- Connections/100: 103.1
According to the population, China and India are the largest countries and they have the largest number of mobile users consistently.
- 90% of American adults own a cell phone
- 32% of American adults own an e-reader
- 42% of American adults own a tablet computer
The above stats proved the use of desktop got limited and a number of American and worldwide internet users are browsing their desired websites on their mobile devices included smartphones or tablets.