Are you an entrepreneur with a website that you honestly can see the all-important benefits? Creating a website is a good start in establishing your business’s presence online. However, that is just half the work. The real work lies in search engine optimization of your site and most importantly, gaining those virtual visitors that are potential customers. All need do is reel in the visitors to score authentic traffic to your website. How does this work considering the large overwhelming amount of sites and digital information online? Here are 15 tips that help in driving traffic to your website:
- Content Is King
While the many social media platforms have diversified how you display your brand’s image to the users online, content is nevertheless important. After all, you can’t offer up a site that has no information. You can create this useful content either for your site or linked through a blog to enable customers to return for more, share your content giving visibility to your brand and also, increasing engagement.
- Search Engine Optimization (SEO)
You need an SEO strategy to increase your sites visibility in connection to certain topics and keywords that will help more people to land on your site. While this may take a while, it however helps to bring in the right kind of strategies for traffic delivery.
- Social Media
Linking your social media accounts on your site is great but so is the vice versa – linking your website on your social media accounts. This will you reap not only the benefits of social media marketing but leverage these platforms to drive traffic to your website. Instagram is an especially important platform and once you buy Instagram followers to gain a higher visibility, you can leverage this platform.
- Email Marketing
This form of marketing is used to drive traffic to your site as well as promote your offers to a massive user base.
- YouTube Tutorials
Creating tutorials that are useful and helpful in regards to your brand will also tap into the YouTube market and drive traffic to your linked site.
- Online Courses and Webinars
Increasing traffic to your website means that people are finding something useful in it. Compound this by starting courses and webinars related to your brand and will drive the relevant traffic and mentions to your site.
- Influencer Marketing
This involves the use of influencers on various platforms to get your message to the target audience and drive relevant traffic and sales to your website.
- Make your Site Responsive
Optimizing your site for mobile devices will tap into the massive mobile device users who are not necessarily accessing desktops to use the internet.
- Purchase Facebook Ads and Advertise on Instagram
Advertising to the global market through Facebook and Instagram platforms will help you reach more potential customers. Buy Instagram followers to widen the waters in which to cast your net for customer engagement and website traffic.
- Use Google’s Re-targeting Ads
Re-targeting ads will help you regain traffic from people who had already visited your site but didn’t convert into a sale.
- Make sure your Site is fast
Nobody wants to wait for a slow site as the website readies. In fact most people opt to just abandon the access attempt resulting in lost traffic. Making your site fast will mitigate this.
- Focus on Long-Tail Keywords
These are found in most search engine queries hence, targeting them will help you gain visits from people searching for content related to these keywords.
- Build Authority
You can do this by attending conferences and events relevant to your business or industry to expose your site as an authority or thought leader and hence invite more traffic.
- Medium Articles
Marketing your site on Medium through posting great content will help you gain traffic by linking your posts to your sites.
- SlideShare Presentations
Using this platform for Google-friendly presentations that link to your site will increase your visibility and hence, website traffic.