3 Key Steps to Get Your Cold Email Campaign Started

3 Key Steps to Get Your Cold Email Campaign Started

With the right cold email service, you can turn email into your business’s most powerful sales tool

If you are starting a new business, you likely know that getting the word out about your product or service is harder than it looks. These days there are more sales tactics than ever, so it’s difficult to know exactly where to start.

For a lot of new business owners, it’s easy to overlook cold emails as a nonessential tool to grow your business. However, it is actually one of the best — and most underrated — ways to garner a dedicated customer base. 

In this article, we are going to break down everything you need to get started with a cold email campaign. From prospecting to finding a cold email service that suits your needs, we’ll be discussing all of the key points you need to confidently start sending out your first cold emails.

Identify Your Target Audience

Before you consider drafting an email or finding a cold email service, you need to determine the audience for your campaign

By finding your audience, you can create targeted cold email content.

Before you start reaching out via cold email, you first need to determine who makes up your business’s target audience. When it comes to identifying a target audience, the more specific, the better. For example if you own a bakery, your target audience will be people who enjoy sweets. That’s a good place to start, but it doesn’t quite go far enough to constitute a target audience. From there, try to identify more specific targets for your ad campaign. In this example, it would be a good idea to focus on soon to be married couples, since they’ll likely need a cake for their wedding. 

Depending on the scope of your business, you can narrow your target audience down even further by region or by personal preferences. In this case, your ideal target audience could be “brides planning rustic weddings in the Denver, CO area” which is a much clearer target than just “people who enjoy sweets.” Once you’ve determined your target audience, it’s time to start prospecting and search for the perfect cold email service to get your campaign started.

Determine How You Want to Reach Potential Customers

Now that you know your audience, it’s time to start prospecting and setting up your cold email service

Your next big sale is out there, you just have to find it.

After you’ve determined that you are interested in marketing to brides planning rustic weddings in Denver, CO — then what? After you have identified your audience, it’s time to start prospecting. The process of email prospecting can happen in a few different ways. The best way to start building your email list is by locating individual publicly available email addresses. If you’re trying to appeal to brides, it could be helpful to look at local bloggers or other forms of social media like Facebook.

Only once you’ve collected your email addresses should you choose your cold email service. When searching for the right service, make sure to choose one that easily integrates with your email client and can easily personalize large quantities of cold emails.

Be Confident in Your Messaging

Now that you have a robust email list, you should start thinking about the content you want your audience to see

A clear and concise message is one of your greatest marketing assets.

Once you have sufficiently organized your email list and chosen a cold email service that works for you, you’re ready to start drafting content for your cold email. When you start writing, remember to keep your target audience in mind. A good way to get started determining your message is by considering your audience’s needs. 

When you are looking at your mailing list, consider why someone would be interested in your company. Are they fellow industry leaders? Are you trying to win clients? Are you trying to identify a new customer base? Depending on your industry your answer to this question will vary. Sticking with our bakery example, it is likely that a bride-to-be will want to see some examples of wedding cakes you’ve made in the past as well as some further details for how to place an order. This is a great opportunity to use images to convey the different types of cakes your bakery offers for weddings. Another great idea for our bakery example is to include a CTA with a link to order a custom cake. 

Once you’ve brainstormed a few things you definitely want to include in your email, it’s time to get writing and designing! Remember to always keep your audience in mind and aim to create content that is informative, persuasive, and accurately represents your company mission. With that in mind, you’re ready to start on the first cold email campaign for your business.


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