It’s not enough to just have a business website. To really get the most out of this content asset, you’ve got to ensure that you’re doing everything in your power to optimize it. This means not only should your website be engaging and useful to your visitors, but it should also be easy for bots to crawl for SEO purposes as well.
To help you get your website to this point, here are three tips for optimizing your business website.
Make Sure Your Content Is Readable
For some businesses, it can be hard to find a balance between creating content for straight SEO purposes and creating content that your readers will love. If something your organization has struggled with in the past, Jenn Villa, a contributor to Business2Community.com, recommends that you err on the side of your content being readable for your visitors.
By creating content that your visitors will love more often than content that you’re just stuffing with SEO keywords, you’ll be able to write better content. And with better content, both your visitors and the bots that crawl websites for SEO purposes will find your website easier to use and more enjoyable as well.
Become Mobile Friendly
Another major part of having an optimized business website is ensuring that it’s mobile-friendly. In today’s world, if you’re not optimized for mobile, you’re likely losing revenue due to the number of people who use the Internet via their smartphones.
To help you with this, Chuck Price, a contributor to Search Engine Journal, recommends that you do things like make your website adaptive no matter what device your visitors use to view your site, use responsive images that will shift based on the screen size of visitors are using, write shorter meta titles that are easier to view on smaller screens, and more. If you’re able to optimize your website in this way, there’s no reason why you should be missing out on business from mobile users.
Do Some Off-Page SEO
In addition to doing on-page SEO in order to get your website to rank better, you should also devote some of your time and attention to off-page SEO if you want your website to be better optimized.
According to Jessica Baker, a contributor to Forbes.com, some of the most important off-page SEO tactics you should be implementing include things like having a strong social media presence guest blogging on other websites or blogs, and reaching out to the right people or websites for link building purposes. These strategies can all help your website to rank better and make you a more useful and relevant website.
If you’re ready to better optimize your business website, consider using the tips mentioned above to help you accomplish this.