How mobile-friendly is your ecommerce site? Mobile searches continue to outpace desktop searches, making it essential to have a website geared toward mobile users. Even Google has expressed the importance of providing a powerful mobile experience with the roll out of the Mobile-First Index.
This is even more important for ecommerce websites with mobile ecommerce sales estimated to grow to $3.5 trillion by 2021. How do you make your ecommerce mobile-friendly? The following hacks can be your quick guide.
- Have Multi-Device Purchases In Place
Consumers may begin the shopping experience on mobile, but make purchases on their desktops. This is common, and having multi-device purchases available to your customers ensures that customers can access shopping carts from any device.
For instance, if someone is doing a bit of online window-shopping using their work computer at lunch, they can add the items they want and finish the checkout process from their home PC or mobile device when they get home.
- Be Responsive
Be sure your website has a responsive design. This is certainly nothing new, but it’s still surprising how many sites still don’t employ responsive themes. Essentially, a responsive website design provides a quality look and feel, or user experience, across multiple devices.
This is especially important when it comes to serving up a stellar user experience to mobile users. Since mobile devices come in a variety of screen sizes, a mobile responsive design is an absolute must. There are plenty of Woo Commerce hosting services that provide mobile responsive themes to streamline design.
- Are You All Thumbs?
If you’re not all thumbs, you should be. One of the most important mobile ecommerce hacks is to put yourself into your users’ shoes. They are accessing your website with fingers, usually thumbs and index fingers used to scroll and screen tap.
To make your ecommerce website all thumbs, ensure users can navigate via mobile only using their thumbs and one index finger. This can increase engagement and ultimately lead to more sales.
- Make Your CTAs Stand Out
To convert mobile users, you need very clear and concise call to action (CTA) buttons that can be easily seen and tapped. One of the most essential CTAs of any ecommerce site is the “Add To Cart” CTA button.
CTAs should also be slightly larger on mobile to make the buttons easy to find and tap. Make call to action buttons higher up on your mobile page as well. For instance, not many mobile users will scroll past a certain point.
- Navigation Should Be Simple
Navigation for an ecommerce site is vital to growth and success. The goal is to get users from product to purchase in the fastest amount of time. Simplified navigation can do this expertly, and it needs to be optimized for mobile.
For instance, if a mobile user lands on your ecommerce site looking for a mattress, they should be able to select the drop down menu, tap furniture, and then tap mattresses. You can also add filters, such as price, size, brand, and other elements to help mobile users quickly find, decide, and buy.
- Highlight Guest Checkouts That Are Fast
Mobile users don’t always want to spend time signing up to be a member. Speed is the name of the game when it comes to ecommerce mobile hacks, and providing users with a guest checkout option can streamline buying decisions.
That being said, you should also think about fast payment options. Filling in card information can be a hassle for mobile user who wants to simply pay and move on with his or her day. Integrating online payment platforms, like PayPal can speed checkout along for your mobile customers.
- Compress And Optimize Images For Mobile
Providing a quality user experience is important for your ecommerce success. Part of providing a powerful experience is having a site mobile users don’t need to wait for to load. Site speed has been trending as of late, because it is a ranking signal for Google.
To ensure your ecommerce page site speed is three seconds or less, you’ll want to take a look at image file size. Images and other visual content, live videos can slow page load time to a grinding halt.
Naturally, ecommerce sites are loaded with images, so be sure they are compressed and not hindering your site speed. You can use WordPress plugins, such as Smush to minimize image file size.
In Conclusion . . .
The above ecommerce web design hacks are only the tip of the iceberg, but they will certainly lay the foundation for mobile domination and increased sales month-over-month. These hacks are also pretty simple to implement. Tell us your favorite web design hack and how it catalyzed your site’s mobile user experience.