Use ecommerce strategies to grow your business

Use ecommerce strategies to grow your business

Technology has drastically advanced in the last decade. With the increasing penetration of smartphones across the country and the growing usage of internet, every individual looks for answers on the screen. Whether you are searching for a black handbag or looking to buy groceries, you can do everything from the comfort of your home. Technology has made it possible for consumers to shop from their smartphones and thus, added convenience and comfort to their life. The traditional form of marketing has undergone a change and every company is now choosing digital marketing to make an impact on the industry. Digital marketing is a form of marketing which is carried out through various digital channels.

Professionals at can help you derive a marketing strategy that will help increase the revenue. Their sole aim is to grow your revenue and they have an experience in the industry. Having successfully launched profitable campaigns across a range of industries, the professionals have in depth knowledge about your industry and strive to increase revenue growth. In addition to catering to ecommerce companies, they have also helped various offline brands launch ecommerce channels and campaigns. Industries consider the professionals to be highly reliable and vouch by their services. You will be handing your business to industry veterans who will help build your brand. They will carry out a market research and develop marketing solutions that fit your brand the best. At every step, they strive to help you in revenue growth.

Here is how they do things differently.

A 12 month strategy and free 5 day audit: The Company invests five days conducting an audit of your business and by putting together a 12 month growth strategy. The five day audit is free and will help determine the strengths and weakness of your business. Based on the results of the audit, they will develop a 12 month strategy to help you achieve your goals. Most businesses that go through the audit, usually hire them for the work.

Significant results in 3 months: No agency can promise results within a period of only three months. Some agencies promise a vague result after about six months of working with you. Here, you will notice deliverables on a timeline and significant results within a period of three months only. They will help you achieve the short term results while keeping the long term goals in mind and simultaneously working on them.

They work like your in-house marketing team: The professionals will work like a dedicated in house marketing team with veterans developing your campaigns. The team is dedicated to help you achieve long term financial goals and every decision they make is with your singular goal in mind. The professional team has the same goals that you have and they work keeping you at the forefront.

Here is how ecommerce marketing can boost your business

Ecommerce marketing is important for every type and size of business in the industry. There are various long term benefits which will not only improve your online visibility but will also increase the revenues and help you achieve your goals.

  1. Drive traffic with SEO: Search Engine Optimization is an important part of every ecommerce strategy. It is the way in which a website is optimized to perform better in search results. With SEO, you will be able to ensure that your business ranks at the top of the search engine results. The best way to grow your site traffic is by optimizing the website for search. If you do not show up on the first page of the results, you might be missing out on a number of prospective customers. Due to increasing competition, your business could get lost in the number of search results. With SEO, you will be able to ensure that you are driving traffic by being at the top of the search engine result for your product or service.
  2. Increasing the reach with Social Media: Social Media has become an important part of every individual’s life. Channels like Facebook, Pinterest, Instagram and Twitter are great ways of growing the business. Renowned companies also opt for this form of marketing in order to reach out to consumers in a unique and engaging manner. Managing the business on social media can take up a lot of time; hence hiring professionals to do the job will make it easier and help achieve results.
  3. Connect with customers through PPC advertising: Pay-Per-Click advertising is a way of bringing visitors to your website. The PPC ads are displayed by the search results and will entice them to click on the link. It is an investment for every type of business and gives you complete control over your spend. The professionals at Stray Digital will help you create a PPC campaign which will make your business link visible and interesting to the shoppers. It is difficult to manage a PPC campaign on your own. It is a time consuming process and requires industry knowledge.
  4. Email marketing: You can bring your consumers back to your business through email marketing. It will help you gain a dedicated following and will keep the consumers updated with your latest offerings. Your email will reach the consumer’s inbox and they will connect with your business each time they open their inbox. You can drive shoppers back for repeat purchases through periodic emails. You need to keep in mind that you are not sending too many emails which could annoy the customers.

These are just some of the ways in which ecommerce marketing will help grow your business. Whatever your business goal, the marketing strategy will help you achieve the same. With the advances in technology, it is important for every company to opt for digital marketing in order to drive revenue growth and to reach out to a wider consumer base. It will also help you build a strong reputation in the industry with a significant online visibility.



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